It is true that most of the games Indies Zero designs have a completely different concept from other software, but it’s because we’re good at it, not because that’s all we do. Coming up with something completely new in a whole different way, yet which won’t fail isn’t easy… (bitter laughter) In truth, the times we came up with a design that was a traditional action game, the client wasn’t expecting such things from Indies Zero, and sometimes even though they had a good reaction to it, they wouldn’t take us up on it (laughs). And then there are cases where it’s like with Electroplankton, where we helped Iwai-san showcase his media art on the Nintendo DS.Īt any rate, no matter which case we’re talking about, we at Indies Zero don’t get many requests for creating games like those that already exist instead, we have many cases where we give the user something fresh and allow them to feel like they have something in their hands that is different from everything that already exists. Usually, game development starts off either with us investigating a theme proposed by the client (publisher) or with us thinking up a design to propose to them. Looking at the results, we do always create “not commonplace” games, but sometimes, when we’re brainstorming a new project, we find the foundation naturally forming as we focus deeply on the philosophy of “creating a fun time unlike any seen before.”
Do publishers come to you looking for you to develop something that isn’t like "regular" games? My experience in the world of business was lacking, and the senpai at Bandai I discussed this with were skeptical, but I hardened my resolve with a, “If I do this while I’m still young, I can always get back up and try again,” before quitting Bandai and setting up Indies Zero.Ī lot of Indies Zero games are very experimental in nature, like Personal Trainer: Cooking and Electroplankton. However, at the same time I wanted to create my own company and compete that way ever since I was a student.
Retro game challenge ds game how to#
Most of these were made by Bandai.īecause I wanted to learn how to the attention of children captive like Bandai did for me, and I wanted to let the children become engrossed in something like I did, I became employed at Bandai, the company that dug trenches into my allowance when I was a kid.
I bought so many figurines and electronic games that I would have to “take loans” out of my allowance money. Both in the present and in the past I subscribed to the popular manga magazines CoroCoro Comics and Shounen Jump, but I would buy the popular toys serialized in them and become engrossed in playing with them. It was still my first year there.Įver since I was a kid, I loved games and toys. I later reached out to two programmers I knew from the seminar, saying, “I want to create a company!” This was the impetus behind the creation of the company. I had created a game for the Famicom gaming system. I first truly entered the world of game creation for a Nintendo Electro-Communications Game Seminar held at the university I was attending at the time. Indies Zero Representative Director, Masanobu Suzui: No, no, I can’t just talk a little about it! I’ll start from the very beginning and include a bit of my personal history as well. Indies Zero was founded in 1997, wasn’t it? Could you tell us a little about the company’s background? How did it come about? Recently, Siliconera had a chance to interview Indies Zero Representative Director and founder, Masanobu Suzui, about how he established the company, how they go about developing games, and what their thoughts on the games market and the future are. You might also have heard of Indies Zero through the more recent Personal Trainer: Cooking. But Indies Zero first called attention to themselves with an older DS rhythm “game” published by Nintendo - Electroplankton. The most high-profile one to date is, of course, Retro Game Challenge, published by Xseed in the American market (and Namco Bandai in Japan). Depending on the kind of games you play, you may not heard of them, but Tokyo-based Indies Zero have developed some of the most interesting Nintendo DS games out there.
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